We help builders rank #1 for "builder near me", capture extension and loft conversion searches, and turn enquiry forms into signed contracts averaging $35,000-$80,000. SEO, Google Ads, Local SEO, and conversion-focused websites built for the construction trade.
Building work is some of the highest-ticket residential work. Extensions average $40,000-$120,000. Loft conversions average $35,000-$70,000. Yet most builders fight for the same low-ticket "small repair" search volume because their marketing is not built for the high-ticket buyer.
High-ticket building buyers compare project portfolios obsessively before they call. They want to see 30-50 photos of completed extensions and loft conversions, with material details and project costs. Most builder websites have 5-10 thumbnails and no project pages.
An extension is a 6-12 month decision. Buyers research planning permission, party wall agreements, build cost per square foot, and material trends for months. Builders without educational content miss this entire top-of-funnel window. Their first interaction is the quote stage when the buyer has already chosen someone else.
Generic "request a quote" forms attract every tire-kicker on the internet. You spend hours quoting jobs that were never going to happen. Without proper qualification on the form (budget range, project type, timeline), you waste pipeline capacity on poor-fit enquiries.
Local architects and interior designers refer roughly 30-40% of high-ticket building work. Most builders have no relationship marketing programme with architects in their area. The referral flow goes to two or three larger builders by default.
A homeowner planning a $60,000 kitchen extension does not Google "extension builder" once and pick the first result. They spend 4-8 weeks researching planning permission, build costs, material options, and looking at completed projects before they request a single quote.
The builder who wins that contract is whoever the buyer has seen most frequently across that research period. Map Pack visibility, educational blog content, project portfolio depth, and dedicated landing pages for extension / loft / renovation each compound across the buyer journey.
We build a Map Pack-ready GBP with deep project galleries, dedicated landing pages for extension / loft conversion / full renovation / kitchen / bathroom, planning permission and party wall educational content, and a qualified quote form that filters out tire-kickers before they consume your pipeline capacity.
Six pieces every building business needs to win high-ticket residential work.
Dedicated project pages with 15-30 photos each, material details, project cost ranges, client testimonials, and SEO targeting "[material] extension [area]" type searches. Built to convert browsers into qualified enquiries.
Dedicated pages for kitchen extension, single-storey extension, two-storey extension, wraparound, loft conversion, side return, garage conversion, full renovation, basement conversion. Each targets the actual searches your buyers run.
Educational content on permitted development, planning applications, party wall agreements, building regulations. Captures top-of-funnel research traffic that converts months later. Most builders ignore this entire content category.
Multi-step quote request form with budget range, project type, timeline, and planning permission status. Filters tire-kickers before they consume your pipeline capacity. Builders typically see quote-conversion-to-contract rates 2-3x higher with proper qualification.
Direct outreach programme to local architects and interior designers. Includes portfolio sharing, referral fee structures where allowed, and quarterly relationship maintenance. Most independent builders have zero structured architect relationship work.
GBP rebuilt with proper categories (General Contractor, Construction Company, Home Builder), specialisations highlighted, project portfolio in photos, weekly Google Posts during build season. Top three Map Pack for "builder near me" and "extension builder near me" within 60-90 days.
The building buyer journey is 4-12 months long. Win each stage with the right content and the contract is yours.
Family wants more space. Plans an extension or loft conversion. Starts Googling "extension cost", "loft conversion permission", "best builder near me". Reads for weeks.
Compares completed work. Looks at 5-8 builders. Map Pack ranking + project portfolio depth + reviews drive the shortlist down to 3 builders.
Submits qualified quote form. You meet on site. You quote within 5 days with a detailed scope, materials list, and timeline. Buyer compares 2-3 quotes.
Buyer chooses based on quote clarity, portfolio quality, references, and timeline confidence. The follow-up sequence between quote and signing keeps you front-of-mind.
Three keyword categories for building work. Each has a different research depth and ticket size.
Building is one of the longest-cycle, highest-ticket residential trades. A typical kitchen extension is $40,000-$80,000. A two-storey extension is $80,000-$150,000. A full renovation can run $200,000+. The buyer journey is 4-12 months from first Google search to signed contract.
Most generic marketing agencies treat builders like roofers or plumbers, expecting emergency or short-cycle buyer behaviour. Result: ad budget burns on "small repair" searches, the website has no project content depth, and high-ticket buyers go to two or three local builders who have built proper marketing for the actual buyer journey.
The system we build matches the actual buyer journey. Top-of-funnel research content (planning permission, build costs, material trends) captures buyers 6-12 months before they sign. Mid-funnel project portfolio content (50+ completed extensions, loft conversions, full renovations) builds trust during the shortlist phase. Bottom-of-funnel qualified quote forms filter tire-kickers and protect your pipeline capacity.
Project portfolio depth is the single biggest underused asset for independent builders. Buyers about to spend $80,000 on an extension look at 30-50 photos of completed work before they call. Most builder websites have 5-10 thumbnails. We rebuild the portfolio architecture with dedicated project pages, material details, before/after photos, and SEO targeting specific extension types.
Architect and interior designer referrals drive roughly 30-40% of high-ticket residential building work. The relationship is built through direct outreach, portfolio sharing, and consistent quality. Most independent builders have no structured outreach programme. We build the relationship programme as part of the engagement: quarterly outreach to local architects, portfolio updates, and referral fee structures where compliant.
Whether you run a small building business doing extensions and renovations, a 5-10 person crew handling full residential construction, or an established builder with new build and commercial work, the system we build is the same in structure but tuned to your stage. Every system runs on five priorities: Map Pack ranking for "builder near me" and specific extension/loft variations; project portfolio depth with dedicated project pages; educational content for the research phase; architect referral programme; and a qualified quote funnel.
The services we typically build campaigns around include single-storey extensions, two-storey extensions, kitchen extensions, side return, wraparound, loft conversions, dormer loft, garage conversion, basement conversion, full house renovation, period property restoration, listed building work, new build construction, and project management.
Commercial terms: 3-month minimum then month-to-month with 30-day notice. Every asset is fully owned by your business. Weekly Loom video walkthroughs explain what shipped, what tested, what won. Building work compounds month over month: the educational content you publish in month 1 brings in buyers in months 7-12. The portfolio depth you build in month 2 closes contracts in month 5.
For builders, the Google Business Profile carries more weight than for almost any other trade because the ticket is so high. A buyer about to sign a $60,000 contract verifies your licensing, looks at every photo, reads every review, and checks your insurance before they call. A weak GBP costs you contracts you would otherwise win.
We rebuild the GBP from scratch in the first three weeks. Correct categorisation (General Contractor primary, Construction Company and Home Builder secondary). 40-80 high-quality completed project photos categorised by project type. Weekly Google Posts showing live projects. Structured Q&A on planning, costs, and timelines.
Most clients see Map Pack ranking improvements within 60-90 days and start receiving direct GBP "Request a Quote" enquiries within 30 days.
Pick the service that fits where your building business is right now, or run them all as a system.
The single most important service for building businesses. Get your Google Business Profile ranking in the top three Map Pack results for the searches your buyers actually run.
Learn more Fastest ResultsCampaign architecture that buys booked jobs, not vanity clicks. Builder-specific intent targeting, conversion tracking on phone calls, weekly Loom reporting.
Learn more Long-Term CompoundingService-specific landing pages, technical SEO, and authority content targeting the searches your building buyers actually run. Compounds month over month.
Learn more Conversion FoundationFast, mobile-first website built to convert building visitors. Massive click-to-call, trust signals, and conversion-focused form design.
Learn moreA 4-person building crew approached us doing extensions and small renovations. Average 1.2 contracts per month at an average value of $32,000. Total monthly revenue around $38,000. Project portfolio buried in a "gallery" page with 8 thumbnails. No planning content. No architect relationships. Map Pack ranking position 6 for primary terms.
We rebuilt the project portfolio with 28 dedicated project pages, launched extensions / loft / renovation landing pages, deployed planning permission and party wall content, set up the qualified quote form, and ran the architect outreach programme. Within 14 months, monthly contract volume rose to 3.2 contracts at an average value of $52,000. Monthly revenue went from $38,000 to $165,000. Architect referrals drive 35% of new work.
Predictable, transparent, built around booked work not vanity metrics.
Free 30-min call. We learn your service mix, your area, your job economics, and what is broken in current marketing.
Full audit of your GBP, website, ad accounts, and building competitors. Delivered as a written report within 5 working days.
Custom 90-day roadmap with KPIs around booked building jobs, not just clicks.
We build the Map Pack, launch Google Ads, ship website rewrites, set up call tracking. Weekly Loom video updates.
Monthly optimisation: double down on what works, kill what does not. Quarterly roadmap review.
Industry benchmarks for the metrics that actually matter. Red column means your marketing is underperforming for building specifically.
Indicative ranges from recent building engagements. Results vary with service area, competition, and starting position.
If any of these match what you are searching for right now, we have probably already worked through it with a building client.
Extensions first, renovations grow out of them. Extensions have higher search volume and a more linear buyer journey. Full renovations are typically referrals, repeat clients, or extension customers expanding scope. Build the extension marketing properly and renovations follow.
Realistic answer: building marketing has a long compounding cycle. You will see new enquiry volume within 30-60 days. You will see signed contracts from those enquiries 60-120 days later because the buyer journey is 4-12 months. Most clients see their first new contracts in months 3-5 of the engagement.
Critical. It is the single biggest underused asset for independent builders. Most builders have 5-10 portfolio thumbnails. The buyer about to spend $80,000 is comparing 30-50 photos per shortlisted builder. We rebuild the portfolio architecture as one of the first deliverables.
Yes. We build the outreach lists from local architect directories, write the outreach sequences, schedule the quarterly portfolio shares, and track relationship conversions. Most builders we work with see architect referrals account for 20-35% of revenue within 12-18 months of programme launch.
A viable starting range covers 15-30 clicks per day across extension, loft, and renovation ad groups. Building CPCs are high because the ticket is high. The budget should also include a portion for retargeting buyers who visited project pages but did not enquire, since the consideration cycle is long.
Yes, especially. Small building businesses have the most to gain from proper marketing because larger competitors waste their budgets. A 4-person crew with proper Map Pack ranking, deep project portfolio, and qualified quote funnel routinely outperforms 20-person competitors who burn money on bad campaigns.
Only if you actively want to build new builds. New build construction is a different market with different buyer behaviour and longer sales cycles. We can build separate marketing for it but typically recommend extension and renovation focus unless you are already an established new build contractor.
We build an educational content hub explaining permitted development rules, planning application processes, party wall agreements, building regulations, and material choices. This content captures top-of-funnel buyers 6-12 months before they sign. It is the highest-leverage SEO work for builders because competition in this category is low and intent is high.
A senior strategist runs every account directly. We understand the 4-12 month building buyer journey and build marketing for the actual journey instead of treating builders like emergency-callout trades. The contract is 3-month minimum then month-to-month with full asset ownership.
A senior strategist reviews your GBP, your website, your top three local building competitors, your project portfolio architecture, your quote form, and your existing ad accounts. We send a written summary within 5 working days with 3-5 prioritised recommendations.
Pick the engagement size that fits your stage. Upgrade or downgrade after month 3 with no penalty.
Book a free 30-minute audit. A senior strategist will review your Google Business Profile, your website, your top three local competitors, and existing ad accounts (if any), then ship you a written 90-day growth plan within 5 working days. Free, no pitch.
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