We help dental clinics rank #1 for "dentist near me", capture cosmetic and implant searches, and turn first-visit checkups into $4,000-$15,000 treatment plans. SEO, Google Ads, Local SEO, and conversion-focused websites built specifically for general dentistry, cosmetic, implant, and orthodontic practices.
Dental practice marketing has unique constraints. Healthcare compliance restricts what you can say. Insurance complexity confuses buyers. Treatment plans have huge ticket variance ($150 cleaning to $30,000 full mouth restoration). Most agencies miss all three.
When someone moves to your area and searches "dentist near me" or "new patient dental clinic", the Map Pack top three captures 60-70% of clicks. If you are not in the top three, you miss the entire stream of new-patient growth in your area.
Dental implants ($3,000-$5,000 per implant) and cosmetic treatments (veneers, Invisalign, whitening) are the highest-margin work in general dentistry. Most general practices have no dedicated landing pages for these, so the searches go to implant-only specialists and Invisalign chain providers.
New patients search for "dentist that takes my insurance". Most clinic websites have a vague "we accept most insurance" line. The clinic with a clear insurance-by-name list with simple verification process wins those patients by default.
Healthcare review requests have legal and ethical constraints in many areas. Most dental clinics either ignore reviews entirely or use compliant request systems incorrectly. Result: Google review counts stay flat while Map Pack ranking depends heavily on review velocity.
New-patient general dentistry is the entry point. The buyer wants a clinic close to home, accepting their insurance, with good reviews, that can fit them in within 2-3 weeks. The Map Pack and insurance-clarity decide it in 30 seconds.
Cosmetic dentistry buyers are different. They have a specific concern (yellow teeth, gap, crooked front teeth) and search "veneers near me" or "Invisalign cost". They research for weeks, look at before/after galleries, and decide based on case examples and pricing transparency.
Implant buyers are different again. They need a single tooth replaced (or multiple) and search "dental implant cost" and "implant dentist near me". They compare 2-3 clinics, look at brand certifications (Nobel Biocare, Straumann), and decide based on experience and pricing.
We build distinct funnels for all three: new patient capture for general dentistry, cosmetic-specific landing pages with before/after galleries, and implant landing pages with brand certifications visible.
The exact system we build for every dental practice. Each piece compounds with the others.
Dedicated landing page for new patient inquiries with insurance-by-name clarity, online booking integration, and same-week appointment availability. Most general dentistry practice growth runs through this single funnel.
Dedicated pages for veneers, teeth whitening, Invisalign, smile makeover, gum contouring. Each includes before/after galleries, treatment process explanation, financing options, and pricing transparency. Converts at 4-6x the rate of generic "cosmetic dentistry" pages.
Dedicated implant content with brand visibility (Nobel Biocare, Straumann, Astra Tech), single-tooth and full-arch options, financing signposting, and detailed FAQ. Implants are the highest-ticket general dentistry treatment and need their own funnel.
Call tracking that complies with patient privacy regulations. Tracks source attribution without recording sensitive health information. Most marketing analytics setups for dental practices are non-compliant and create regulatory risk.
Automated patient review requests that comply with healthcare review regulations in your jurisdiction. Sent after treatment completion with proper consent language. Most dental practices see review velocity increase 4-8x while staying compliant.
Insurance-by-name listing on a dedicated page with verification request form. Removes the biggest friction point for new patients. Practices typically see new patient bookings increase 40-60% with proper insurance-clarity content.
The dental patient journey varies enormously by treatment type. General dentistry decides in days. Cosmetic and implant decide in months.
Toothache. Broken filling. New move. Yellowing front teeth. Single missing tooth. The patient Googles within hours or weeks depending on urgency.
Map Pack first. Insurance check. Review count and rating. Booking availability. Forms a shortlist of 2-3 clinics within 5 minutes.
They call or book online for a consultation. Practices with online booking integrated capture roughly 40% more new patients than phone-only.
At the consultation, the dentist presents a treatment plan. Plans range from $200 cleaning to $30,000 full mouth restoration. Conversion to plan acceptance depends on financing options, payment flexibility, and trust signals.
Three keyword categories for dentistry. Each has completely different buyer behaviour, ticket size, and conversion path.
Dental practice marketing has constraints that most agencies do not understand. Healthcare advertising compliance restricts claims, before/after photos require specific consent, patient review requests have rules that vary by region, and call tracking must respect patient privacy regulations. Most generic agencies either ignore these constraints (creating regulatory risk) or over-restrict marketing to the point where it does not work.
Beyond compliance, dental marketing has a unique structural problem: the ticket variance is enormous. A new patient might come in for a $150 cleaning. Their treatment plan might recommend $4,000 of restorative work. Six months later they might consider $8,000 of Invisalign. Two years later they might need a $5,000 implant. The lifetime value of a single new patient can range from $300 to $50,000+ depending on which treatments they accept.
The system we build maximises that lifetime value. New patient acquisition funnels capture the entry point at the lowest possible cost. Cosmetic and implant funnels capture high-margin specialty work directly. Recall and reactivation funnels bring existing patients back for treatment plan re-presentation. The acquisition cost on a new patient should be amortised against their full lifetime value, not just the first visit.
On the compliance side, we work within the rules. HIPAA-compliant call tracking (US), GDPR-compliant analytics (UK and EU), and proper review request consent language. Most marketing setups we audit have at least one compliance gap. We fix them as part of the engagement.
Insurance complexity is the single biggest barrier to new patient bookings. Patients want to know specifically whether the practice accepts their plan. Vague "we accept most insurance" language loses conversions. We build a dedicated insurance page listing accepted plans by name, with a verification request flow for patients whose specific plan is not listed.
Whether you run a solo general dentistry practice, a 2-3 dentist family clinic, or a multi-location group with specialist providers, the system we build is the same in structure but tuned to your stage. Every system runs on three priorities: Map Pack ranking for new-patient general dentistry searches; dedicated landing pages for high-value specialty treatments (cosmetic, implant, Invisalign); and compliant review acquisition to maintain Map Pack ranking.
The services we typically build campaigns around include general dentistry, family dentistry, pediatric dentistry, cosmetic dentistry, veneers, teeth whitening, Invisalign, dental implants (single tooth and full arch), All-on-4, crown and bridge, periodontics, root canal, oral surgery, sleep apnea, and emergency dental.
Commercial terms: 3-month minimum then month-to-month with 30-day notice. Every asset is fully owned by the practice. Weekly Loom video walkthroughs explain everything tested and shipped. We never use patient data, before/after images, or review content for marketing case studies without explicit written consent for each use.
For dental practices, the Google Business Profile is where new patients make their first trust judgement. They check the photo of the practice exterior, look at the front desk staff, scan reviews for insurance and bedside manner, and check appointment availability. A weak GBP loses new patients before the website even loads.
We rebuild the GBP from scratch in the first three weeks. Correct categorisation (Dentist primary, secondary categories for specialty treatments offered). Interior and team photos (with staff consent). Compliant review request automation. Weekly Google Posts about new patient availability, financing options, and treatment specialties. Q&A populated with insurance, payment, and treatment questions.
Most practices see Map Pack ranking improvements within 60-90 days and new patient booking volume increase substantially within 30 days.
Pick the service that fits where your dental business is right now, or run them all as a system.
The single most important service for dental businesses. Get your Google Business Profile ranking in the top three Map Pack results for the searches your buyers actually run.
Learn more Fastest ResultsCampaign architecture that buys booked jobs, not vanity clicks. Dental Clinic-specific intent targeting, conversion tracking on phone calls, weekly Loom reporting.
Learn more Long-Term CompoundingService-specific landing pages, technical SEO, and authority content targeting the searches your dental buyers actually run. Compounds month over month.
Learn more Conversion FoundationFast, mobile-first website built to convert dental visitors. Massive click-to-call, trust signals, and conversion-focused form design.
Learn moreA solo general dentistry practice approached us with roughly 18 new patient bookings per month. Average production per new patient $380. No cosmetic or implant landing pages. Insurance listed as "we accept most insurance". Google review count 47. Map Pack position 5 for primary local searches. Owner wanted to grow without working more chair-hours.
We rebuilt the GBP, deployed dedicated landing pages for veneers / Invisalign / dental implants, replaced vague insurance copy with an insurance-by-name page, set up compliant review acquisition, and integrated online booking. Within 12 months new patient bookings rose to 54 per month. Average production per new patient rose to $1,240 (driven by cosmetic and implant case acceptance). Monthly production went from $6,800 to $67,000 from new patients alone, on top of recall.
Predictable, transparent, built around booked work not vanity metrics.
Free 30-min call. We learn your service mix, your area, your job economics, and what is broken in current marketing.
Full audit of your GBP, website, ad accounts, and dental competitors. Delivered as a written report within 5 working days.
Custom 90-day roadmap with KPIs around booked dental jobs, not just clicks.
We build the Map Pack, launch Google Ads, ship website rewrites, set up call tracking. Weekly Loom video updates.
Monthly optimisation: double down on what works, kill what does not. Quarterly roadmap review.
Industry benchmarks for the metrics that actually matter. Red column means your marketing is underperforming for dental specifically.
Indicative ranges from recent dental engagements. Results vary with service area, competition, and starting position.
If any of these match what you are searching for right now, we have probably already worked through it with a dental client.
New patients first, specialty treatments through them. New patient acquisition is the entry point. The lifetime value of a single new patient who later accepts cosmetic or implant work is massive. Building specialty marketing without strong new patient acquisition is upside-down.
We follow HIPAA (US), GDPR (UK/EU), and equivalent regulations for your jurisdiction. Call tracking respects patient privacy. Review requests use compliant consent language. Before/after photos require explicit written consent before use. We will not run anything that creates regulatory risk for your practice.
Map Pack top 3 typically takes 60-90 days with GBP rebuild, review velocity, and citation work. The dental category is more competitive than most trades because corporate dental groups bid hard in the local pack. Specialty-treatment ranking (Invisalign near me, dental implant cost) is often faster.
A viable starting range covers 25-40 clicks per day across new patient, cosmetic, and implant ad groups. Dental CPCs vary by region but are typically higher than non-healthcare trades. The right budget depends on chair capacity, treatment mix, and average lifetime patient value.
Yes. We build dedicated implant landing pages with brand visibility (Nobel Biocare, Straumann, Astra Tech), single-tooth and All-on-4 content, financing signposting, and detailed FAQ. Implants are typically the highest-ticket general dentistry treatment and benefit most from dedicated marketing.
Aligner therapy is one of the highest-volume specialty searches in dentistry. We build dedicated Invisalign or clear aligner landing pages with case examples, pricing transparency, financing, and treatment timeline content. Practices typically see Invisalign case starts increase 50-100% with dedicated marketing.
Automated review request system sent after treatment completion with proper consent language. We never offer compensation for reviews, never request reviews from specific high-rating patients (which would be unethical filtering), and never publish patient-specific information in review responses. The system stays compliant with all major dental regulatory bodies.
Yes, especially if your practice has after-hours availability. Emergency dental searches have high commercial intent and convert quickly. We build a dedicated emergency landing page and bid harder on those searches with dayparted targeting for after-hours premiums.
A senior strategist runs every account directly. We understand healthcare compliance and build marketing within it, not around it. We measure on production per new patient and case acceptance rates, not just new patient counts. The contract is 3-month minimum then month-to-month with full asset ownership.
A senior strategist reviews your GBP, your website, your insurance page (or lack of one), your top three local dental competitors, your existing ad accounts, and your review acquisition setup. We send a written summary within 5 working days with 3-5 prioritised recommendations.
Pick the engagement size that fits your stage. Upgrade or downgrade after month 3 with no penalty.
Book a free 30-minute audit. A senior strategist will review your Google Business Profile, your website, your top three local competitors, and existing ad accounts (if any), then ship you a written 90-day growth plan within 5 working days. Free, no pitch.
Book Your Free Dental Clinic Audit