We help licensed electricians rank #1 for "electrician near me", dominate the Map Pack for emergency power searches, and convert $150 fault-finding callouts into $4,000 rewire contracts and EV charger installations. SEO, Google Ads, Local SEO, and conversion-focused websites built specifically for electrical businesses.
You are not bad at marketing. Electrical work is harder to market than people realise because half the search volume is dangerous-sounding emergency intent and half is high-ticket scheduled installation. Most agencies pick one and lose the other.
When someone searches "emergency electrician" because a fuse box is sparking, they call the first Map Pack result. They are not scrolling. If you are at position 5+, you are invisible to the highest-value urgent jobs in your area.
EV charger installation and full rewire are some of the highest-ticket electrical work right now. The leads flow to Checkatrade, MyBuilder, and HomeAdvisor by default because most independent electricians have no dedicated landing page for these searches.
Without proper negative keywords, Google Ads for "wiring", "consumer unit", or "fuse box" send heavy traffic from DIY YouTube watchers and tool-buyers. You pay per click for visitors with zero booking intent. Most electrician accounts we audit have not added these negatives.
NICEIC registration, Part P compliance, 18th Edition, and EV-certified installer status are what win conversions for electrical buyers. Most websites bury these in a "Why Choose Us" page instead of putting them in the page title, the hero, and the Google Business Profile cover.
When a homeowner sees sparks from a socket or smells burning from the fuse box, they Google "emergency electrician near me" with their phone in one hand and the breaker in the other. The top three Map Pack positions take 60-75% of those clicks.
Beyond emergency searches, the real money for modern electricians is in EV charger installation ($1,200-$2,500 per job), full rewires ($4,000-$8,000), and consumer unit upgrades ($800-$1,500). Each of these has dedicated search intent that most electricians do not target with a specific landing page.
We build a Map Pack-ready Google Business Profile, dedicated landing pages for emergency / EV charger / rewire / consumer unit work, and a Google Ads structure that bids hard on the high-ticket intent while excluding DIY noise. Most clients see emergency Map Pack rankings inside 60 days.
The exact system we build for every electrical client. Each piece compounds with the others.
GBP rebuilt with proper categories (Electrician, Electrical Contractor, EV Charging Station Installer), certifications in the description, accreditation photos in the gallery. Top three Map Pack ranking for "electrician near me" within 60-90 days.
Dedicated page targeting "EV charger installation [area]" and brand variations (Tesla, Pod Point, Wallbox, ChargePoint). Includes OZEV grant signposting where relevant. Converts at 3-5x the rate of generic "electrician" pages.
Service-specific landing pages for full house rewire, partial rewire, consumer unit upgrade, and EICR testing. Each page targets the actual searches your buyers run, includes pricing transparency, and converts to a quote request in under 30 seconds.
Ad accounts structured by intent: emergency, EV charger, rewire, consumer unit. Heavy negative keyword work to filter out DIY ("how to wire", "B&Q", "Screwfix"), and dayparted bidding for after-hours premiums.
After every completed job, an SMS or email goes out within an hour requesting a Google review. Most electrical clients add 8-14 new reviews per month within 60 days. Review velocity is one of the top three Map Pack ranking signals.
Every inbound call tracked, recorded with consent, and tagged by source: organic, paid, Map Pack, EV page, rewire page. You see exactly which channel produces which booked job and we optimise budget toward what is producing revenue.
The electrical buyer journey moves faster than people realise. Win at each stage and the $150 fault-finding visit becomes a $4,000 rewire two weeks later.
Tripping breaker, sparking socket, planning an EV charger, kitchen extension needing rewire. Anxiety or urgency drives the search within minutes.
Map Pack first. They compare star ratings, NICEIC mentions, and distance. They form a 2-3 electrician shortlist in roughly 20 seconds.
They tap click-to-call on the top result. They want a callout fee, an ETA, and confirmation you are NICEIC registered. Answer fast, give a fixed fee, you win the job.
On site you diagnose. For larger work (rewire, EV, consumer unit), you quote. Without an automated follow-up sequence, half of those quotes go cold. With one, conversion is 35-50%.
Three keyword categories for electrical work. Each has different ticket sizes and different conversion behaviour.
Electrical work splits into two completely different markets that most agencies treat the same. There is the emergency / fault-finding side (low ticket, high urgency, win or lose in 30 seconds) and there is the installation side (high ticket, slower decision, multi-touch follow-up). The agency that wins for an electrician knows the two are different and builds separate systems for each.
Generic marketing agencies build a "we are electricians, call us" homepage and run broad-match Google Ads at it. Result: emergency searches see a slow page and bounce, installation searches see no dedicated content and bounce, DIY traffic eats the ad budget. You wonder why you are paying significant monthly fees and seeing nothing.
The system we build splits the marketing into two parallel funnels. The emergency funnel optimises for Map Pack ranking, fastest possible click-to-call, and on-the-day capture. The installation funnel optimises for educational content (EV charger guides, rewire pricing transparency, consumer unit safety), trust signals (NICEIC, Part P, 18th Edition, EV-certified), and multi-touch follow-up after the quote is delivered.
On the installation side, EV charger work is the highest-growth electrical sub-sector right now. Demand is growing roughly 30-40% year-over-year as petrol vehicle phase-outs accelerate. An electrician who is OZEV-approved, NICEIC EV-certified, or part of a brand installer network (Pod Point, Wallbox, EO, Easee) has a serious competitive moat for the next 5-10 years. We build dedicated content around EV that locks in this market position before generalist competitors realise the opportunity.
Whether you run a one-person electrical business doing emergency callouts in a single postcode, a 2-3 electrician outfit covering a metro area, or an established multi-van operation with commercial contracts, the system we build is the same in structure but tuned to your stage. Every system runs on three priorities in this order: dominate Map Pack for "electrician near me" and emergency variations; build dedicated landing pages for EV charger / rewire / consumer unit / EICR; and run Google Ads structured by intent with proper DIY exclusions.
The services we typically build campaigns around on the electrical side include emergency fault-finding, EV charger installation (and brand-specific installer pages), full and partial rewires, consumer unit upgrades, EICR testing, landlord electrical safety, smart home wiring, commercial electrical, three-phase work, fire alarm installation, and emergency lighting compliance. If you do it, we can rank for it, advertise it, and convert searches into booked jobs.
What sets the engagement apart operationally is the cadence. You get a weekly Loom video walkthrough where your senior strategist records their screen, shows you the dashboard, explains what was tested in the last seven days, what won, what failed, and what is queued. No mystery, no monthly PDF report. You also get a live shared dashboard updating in real time.
On the commercial side, the terms are designed to be fair both ways. 3-month minimum because electrical marketing needs that long to compound. After month 3 you move to month-to-month with 30-day notice on either side. Every asset we build (campaigns, content, website code, dashboards) is fully owned by your business. If you ever decide to part ways, we hand over a clean walkthrough.
For electrical work, your Google Business Profile is where customers verify your NICEIC registration, see your EV installer status, and read reviews from other customers before they click your website. It is the highest-leverage marketing asset you have.
Most electrician GBPs we audit use the wrong primary category (Electrical Repair Shop instead of Electrician), have no certification badges visible in photos, no EV charger work shown, and reply to less than 30% of reviews. Each is a Map Pack signal you are leaving unused.
We rebuild the GBP from scratch in the first two weeks: correct category, NICEIC number in the description, certification photos in the gallery, weekly Posts during peak season, structured Q&A. Most clients move into the top three Map Pack positions within 60-90 days.
Pick the service that fits where your electrical business is right now, or run them all as a system.
The single most important service for electrical businesses. Get your Google Business Profile ranking in the top three Map Pack results for the searches your buyers actually run.
Learn more Fastest ResultsCampaign architecture that buys booked jobs, not vanity clicks. Electrician-specific intent targeting, conversion tracking on phone calls, weekly Loom reporting.
Learn more Long-Term CompoundingService-specific landing pages, technical SEO, and authority content targeting the searches your electrical buyers actually run. Compounds month over month.
Learn more Conversion FoundationFast, mobile-first website built to convert electrical visitors. Massive click-to-call, trust signals, and conversion-focused form design.
Learn moreA single-engineer NICEIC-registered electrician approached us doing roughly 22 emergency callouts per month at an average ticket of $185, plus occasional small jobs. Total monthly revenue around $4,500. No EV charger work, no rewire jobs, no commercial work. Owner was working flat out and not growing.
We rebuilt the GBP, launched dedicated landing pages for EV charger / rewire / consumer unit, restructured Google Ads with proper DIY exclusions and intent-split campaigns, and built an automated review acquisition system. Within 10 months the business shifted from 100% repair to a 50/30/20 mix of repair / EV charger installation / commercial work. Average ticket value rose from $185 to $890. Monthly revenue went from $4,500 to $26,500.
Predictable, transparent, built around booked work not vanity metrics.
Free 30-min call. We learn your service mix, your area, your job economics, and what is broken in current marketing.
Full audit of your GBP, website, ad accounts, and electrical competitors. Delivered as a written report within 5 working days.
Custom 90-day roadmap with KPIs around booked electrical jobs, not just clicks.
We build the Map Pack, launch Google Ads, ship website rewrites, set up call tracking. Weekly Loom video updates.
Monthly optimisation: double down on what works, kill what does not. Quarterly roadmap review.
Industry benchmarks for the metrics that actually matter. Red column means your marketing is underperforming for electrical specifically.
Indicative ranges from recent electrical engagements. Results vary with service area, competition, and starting position.
If any of these match what you are searching for right now, we have probably already worked through it with a electrical client.
Emergency first, installation through it. Emergency work is the entry point. Most of your highest-value customer relationships start with a small fault-finding callout, then convert to a $1,500-$4,500 EV charger or rewire job when the customer trusts you. Cold installation lead generation has higher CAC and worse conversion than letting installation grow out of emergency.
Very. NICEIC registration is the strongest trust signal for electrical buyers comparing engineers. We display it in your GBP cover, your website header, your ad copy, and your landing page title tags. The CTR and conversion lift from this alone usually justifies the engagement.
Map Pack top 3 typically takes 60-90 days with the GBP rebuild + review velocity + citation work. Generic SEO ranking for "electrician [city]" outside the Map Pack typically takes 4-6 months. Brand-specific or sub-trade ranking (EV charger installer near me) is often faster because competition is lighter.
A viable starting range is enough to cover 30-50 clicks per day after our DIY-exclusion negative keyword work. Below that, the campaign cannot accumulate enough conversion data. We give you a specific number in the audit based on your service area, sub-trade focus, and target job volume.
If you are NICEIC EV-certified or in any brand installer programme (Pod Point, Wallbox, EO, Easee), aggressively yes. EV is the fastest-growing electrical sub-trade. The brands fund some of the lead generation. Even without brand certification, the OZEV grant for residential EV installation drives substantial intent that you can capture with a properly built landing page.
Solo electricians are among our best-fit clients. Your overhead is low, your booking economics are clear, and even a 25% lift in monthly jobs is meaningful revenue. The system scales: when you add a second electrician, the marketing is already there to feed them.
Negative keyword work. We exclude terms like "how to wire", "B&Q", "Screwfix", "fuse box parts", "DIY socket", and roughly 50-80 other terms specific to the electrical trade. We refresh the negative list monthly. Most ad accounts we audit have zero of these exclusions in place.
Some of it, yes. Setting up a GBP is free. Asking customers for reviews is free. Writing service pages is free if you have the time. What an agency adds is technical setup (proper Ads structure, schema markup, call tracking), speed (we ship in days what takes you months), and avoidance of expensive mistakes. If you are time-poor and have budget, hire someone who does this for electricians daily.
A senior strategist runs every account directly. We report on booked jobs not clicks, with weekly Loom video walkthroughs. The contract is 3-month minimum then month-to-month with full asset ownership, no lock-ins. If we are not adding value, you leave and take every asset.
A senior strategist reviews your GBP, your website, your top three local competitors, and any existing ad accounts. We send a written summary within 5 working days showing exactly where you are losing visibility and bookings, with 3-5 prioritised recommendations you can implement yourself if you prefer.
Pick the engagement size that fits your stage. Upgrade or downgrade after month 3 with no penalty.
Book a free 30-minute audit. A senior strategist will review your Google Business Profile, your website, your top three local competitors, and existing ad accounts (if any), then ship you a written 90-day growth plan within 5 working days. Free, no pitch.
Book Your Free Electrician Audit