We help kitchen fitters rank #1 for "kitchen fitter near me", capture design-and-fit searches, and turn enquiry forms into signed contracts averaging $15,000-$45,000. SEO, Google Ads, Local SEO, and conversion-focused websites built specifically for kitchen installation businesses.
Kitchen fitting is one of the highest-ticket residential trades. A typical full kitchen is $15,000-$45,000. Yet most fitters compete on the "install only" end where the ticket is $2,500-$5,000 because their marketing positions them as labour-only rather than as design-and-fit specialists.
Homeowners with a Howdens, Wren, Magnet, or Wickes kitchen search "Wren kitchen fitter near me" or "Howdens-trained installer". Most independent fitters have no brand-specific landing pages and miss this entire long-tail of higher-intent searches.
Install-only work is the lowest-margin kitchen revenue. The highest margin is supply-and-fit (where you mark up the units) or design-and-fit (where you take the whole project). Most fitters never position themselves as full-project specialists in their marketing, so the bigger jobs go to dedicated kitchen showrooms.
High-ticket kitchen buyers compare project portfolios obsessively. They want to see 20-40 photos of completed kitchens with material details. Most fitter websites have 6-10 thumbnails with no project pages.
Local kitchen showrooms and builders merchants refer roughly 25-35% of supply-and-fit work to trusted independent fitters. Most fitters have no structured relationship programme with showrooms in their area.
When a homeowner buys a flat-pack kitchen from Wren, Howdens, Magnet, IKEA, or B&Q, they need someone to fit it. They search the brand name plus "fitter" or "installer". These searches have high intent and lower competition than generic "kitchen fitter".
We build dedicated landing pages for each major kitchen brand you service. Each page references your experience with that brand specifically, the typical install timeline, common challenges, and a quote request form. Conversion rates are 3-5x higher than generic kitchen fitter pages.
Beyond brand-specific searches, we capture the supply-and-fit market with portfolio-led content, design consultation landing pages, and showroom-referral outreach. Most independent fitters never market for this work, so the competition is light.
Six pieces every kitchen fitting business needs to win design-and-fit revenue, not just install labour.
Dedicated page for each major kitchen brand (Wren, Howdens, Magnet, Wickes, IKEA, B&Q). Each references your experience, install process, and includes brand-specific quote form. Captures higher-intent search than generic terms.
Dedicated project pages with 15-30 photos each, material details, project cost ranges, and customer testimonials. Built to convert browsers into qualified design-and-fit enquiries, not just install bookings.
Dedicated page positioning you as a design-and-fit specialist with free home consultation. Captures the buyers who want a managed project rather than buying a kitchen separately. Average ticket is 2-3x install-only.
Direct outreach to local kitchen showrooms positioning you as their trusted independent fitter. Quarterly portfolio updates, referral arrangements, and trade-day attendance. Most fitters have zero showroom relationships.
Multi-step form with kitchen size, brand (if chosen), budget range, timeline, and design needs. Filters time-wasters before they consume pipeline. Quote-to-contract conversion typically runs 2-3x higher with proper qualification.
GBP rebuilt with proper categories (Kitchen Remodeller, Kitchen Furniture Store if you supply), kitchen brand specialisms listed, photo gallery of completed work. Top three Map Pack ranking for "kitchen fitter near me" within 60-90 days.
The kitchen buyer journey is 3-9 months. Win each stage with the right content and the install becomes a full design-and-fit.
Family wants a new kitchen. Spends weeks researching brands (Wren vs Howdens vs Magnet vs bespoke), styles, and budget. Visits showrooms.
Once a brand is chosen (or for bespoke, once a design is conceived), they search for fitters. Map Pack and portfolio depth drive the shortlist.
You survey the kitchen, agree on scope, and provide a detailed quote with timeline. Detailed quotes with photos and timelines win over hand-written estimates.
Buyer accepts based on portfolio quality, references, and pricing transparency. Follow-up between quote and signing keeps you front of mind.
Three keyword categories for kitchen fitting. Each has different ticket sizes and conversion behaviour.
Kitchen fitting splits into three distinct revenue tiers most agencies treat as one. Install-only ($2,500-$5,000, lowest margin), supply-and-fit where you mark up units ($8,000-$18,000, mid-margin), and design-and-fit where you manage the whole project ($15,000-$45,000+, highest margin). The same fitter can do all three but most marketing positions them as install-only.
Generic marketing agencies build a "kitchen fitter" homepage and run broad-match Google Ads at it. Result: buyers searching for design-and-fit see install-only positioning and move on, brand-specific searches go to no-one, supply-and-fit margin is left on the table.
The system we build positions you for the highest-margin work you can credibly do. Design consultation landing page captures design-and-fit buyers. Brand-specific pages capture supply-and-fit market. Portfolio depth builds trust at any tier. Showroom outreach drives referral revenue.
Brand-specific positioning is the most underused tactic in kitchen fitting marketing. Wren, Howdens, Magnet, and Wickes all have huge marketing budgets driving customers to buy their kitchens. Those customers then need fitters. A fitter with dedicated "Wren kitchen fitter near me" content outranks generic competitors and captures these high-intent searches.
Showroom and trade-counter relationships drive 25-35% of supply-and-fit work in most local markets. The relationship is built through direct outreach, consistent quality, and trade-day attendance. Most independent fitters have no structured outreach programme. We build it as part of the engagement.
Whether you run a solo kitchen fitter operation, a 2-3 person crew, or an established design-and-fit business with showroom partnerships, the system we build is the same in structure but tuned to your stage. Every system runs on five priorities: Map Pack ranking for "kitchen fitter near me"; brand-specific landing pages for the brands you service; portfolio depth with dedicated project pages; design consultation positioning; and showroom outreach.
The services we typically build campaigns around include flat-pack kitchen installation (Wren, Howdens, Magnet, Wickes, IKEA, B&Q), supply-and-fit, bespoke kitchen installation, design-and-fit, kitchen renovation, kitchen extension fitting, worktop installation (granite, quartz, solid wood), kitchen island installation, and pantry build-outs.
Commercial terms: 3-month minimum then month-to-month with 30-day notice. Every asset fully owned. Weekly Loom video walkthroughs. Kitchen marketing compounds month over month: portfolio depth in month 2 closes contracts in month 6, showroom relationships built in month 3 send referrals in month 8.
For kitchen fitting, the Google Business Profile carries enormous weight. A buyer about to commit $30,000 to a kitchen verifies your experience, looks at every photo of completed work, reads every review, and checks your insurance before they call.
We rebuild the GBP from scratch in the first two weeks. Correct categorisation. 40-60 high-quality completed kitchen photos categorised by brand and style. Weekly Google Posts about projects. Q&A populated with brand experience, install timelines, and pricing questions.
Most clients see Map Pack ranking improvements within 60-90 days and start receiving direct GBP design-consultation requests within 30 days.
Pick the service that fits where your kitchen fitting business is right now, or run them all as a system.
The single most important service for kitchen fitting businesses. Get your Google Business Profile ranking in the top three Map Pack results for the searches your buyers actually run.
Learn more Fastest ResultsCampaign architecture that buys booked jobs, not vanity clicks. Kitchen Fitting-specific intent targeting, conversion tracking on phone calls, weekly Loom reporting.
Learn more Long-Term CompoundingService-specific landing pages, technical SEO, and authority content targeting the searches your kitchen fitting buyers actually run. Compounds month over month.
Learn more Conversion FoundationFast, mobile-first website built to convert kitchen fitting visitors. Massive click-to-call, trust signals, and conversion-focused form design.
Learn moreA solo kitchen fitter approached us doing roughly 8 install-only jobs per month at an average ticket of $3,200. Total monthly revenue around $25,600. No design-and-fit work. No brand-specific pages. No showroom relationships. Map Pack ranking position 6.
We rebuilt the GBP, launched brand-specific landing pages for Wren / Howdens / Magnet, deployed the design consultation page, ran showroom outreach, and built the qualified quote funnel. Within 11 months the business shifted: 40% install-only, 35% supply-and-fit, 25% design-and-fit. Average ticket value rose from $3,200 to $14,800. Monthly revenue went from $25,600 to $79,000.
Predictable, transparent, built around booked work not vanity metrics.
Free 30-min call. We learn your service mix, your area, your job economics, and what is broken in current marketing.
Full audit of your GBP, website, ad accounts, and kitchen fitting competitors. Delivered as a written report within 5 working days.
Custom 90-day roadmap with KPIs around booked kitchen fitting jobs, not just clicks.
We build the Map Pack, launch Google Ads, ship website rewrites, set up call tracking. Weekly Loom video updates.
Monthly optimisation: double down on what works, kill what does not. Quarterly roadmap review.
Industry benchmarks for the metrics that actually matter. Red column means your marketing is underperforming for kitchen fitting specifically.
Indicative ranges from recent kitchen fitting engagements. Results vary with service area, competition, and starting position.
If any of these match what you are searching for right now, we have probably already worked through it with a kitchen fitting client.
Both in parallel funnels. Install-only is the volume entry point. Design-and-fit is the margin. Build both: brand-specific pages for install-only, design consultation page for design-and-fit. They serve different buyers and complement each other.
Critical. The brands have huge marketing budgets bringing customers to buy their kitchens. Those customers need fitters. A dedicated brand-specific landing page captures these high-intent searches at lower CPC than generic terms.
Map Pack top 3 typically takes 60-90 days with GBP rebuild, review velocity, and citation work. Brand-specific ranking (Wren kitchen fitter, Howdens installer) is often faster because competition is lighter.
A viable starting range covers 15-25 clicks per day across brand-specific, design-and-fit, and generic kitchen fitter ad groups. The ticket is high so CPC tolerance is high. We give you a specific number in the audit based on your service area and target work mix.
Direct outreach, consistent quality, and trade-day attendance. We build the outreach programme as part of the engagement: identify local showrooms, write the outreach sequences, manage portfolio sharing, and track referral conversions. Most fitters see 20-30% of revenue come from showroom referrals within 12 months of programme launch.
Yes, especially on brand-specific work where established companies do not have dedicated content. A solo fitter with a Wren-specific landing page outranks generic kitchen company sites every time.
Bespoke is higher margin but smaller volume. Run both. Brand-specific pages capture volume. Bespoke landing page with high-end portfolio captures high-margin work. Both reinforce each other in your Map Pack ranking.
We help you organise existing photos into 15-30 dedicated project pages with material details, before/after shots, and project cost ranges. Most fitters have 50+ photos sitting in a phone gallery that have never made it onto the website.
A senior strategist runs every account directly. We understand the three-tier revenue model (install-only, supply-and-fit, design-and-fit) and build marketing for the highest-margin tier you can credibly do, not just install-only. The contract is 3-month minimum then month-to-month.
A senior strategist reviews your GBP, your website, your portfolio depth, your top three local kitchen competitors, and your existing ad accounts. We send a written summary within 5 working days with 3-5 prioritised recommendations.
Pick the engagement size that fits your stage. Upgrade or downgrade after month 3 with no penalty.
Book a free 30-minute audit. A senior strategist will review your Google Business Profile, your website, your top three local competitors, and existing ad accounts (if any), then ship you a written 90-day growth plan within 5 working days. Free, no pitch.
Book Your Free Kitchen Fitting Audit