We help restaurants rank #1 for "restaurants near me", win the Map Pack for cuisine-specific searches, drive direct online orders (cutting out delivery commissions), and turn first-time diners into repeat regulars. Local SEO, Google Ads, Meta Ads, and conversion-focused websites built for restaurants.
Restaurant marketing has a unique problem: most of the marketing budget goes to delivery platforms (Uber Eats, DoorDash, Deliveroo) that own the customer relationship and charge 25-35% per order. The fix is rebuilding marketing to drive direct orders, direct reservations, and direct repeat customer relationships.
Uber Eats, DoorDash, Deliveroo, and similar platforms charge 25-35% per order, own the customer relationship, and control the data. A restaurant doing 200 delivery orders per month at $25 average is paying $1,500-$2,100 monthly in platform commissions. Building direct ordering recovers this margin.
When someone searches "Italian restaurant near me" or "Thai food near me", they want cuisine-specific results. Restaurants that bury their cuisine in a generic description miss this entire category. The visible cuisine-specific Map Pack winners take all the new diner traffic.
A first-time diner who returns three times in their first 90 days becomes a regular worth $2,000-$5,000 annually. Most restaurants have no system for capturing first-time diner contact info, sending the second-visit incentive, or building the loyalty programme that creates regulars.
Restaurants without OpenTable, Resy, or direct online reservation integration lose 40-60% of would-be reservations. The diner who Googles "best Italian near me" at 7pm on a Friday will book whoever shows availability with one tap. Phone-only reservations cost you that diner.
When a diner searches "best Italian restaurant near me" at 6:30pm on a Saturday, they want a result they can book or walk into in the next 30 minutes. Google Map Pack with cuisine match, reservation availability indicator, and photos of food decide who they pick.
Beyond evening dining decisions, the highest-margin restaurant marketing is repeat customer cultivation. Direct ordering systems (not Uber Eats), reservation reminders, loyalty programmes, and special-occasion outreach (birthday, anniversary) turn one-time diners into $3,000/year regulars.
We build a Map Pack-ready GBP optimised for cuisine search, integrate OpenTable or Resy for one-tap reservations, deploy direct online ordering (recovering 25-35% from delivery platforms), build cuisine-specific landing pages, and run Meta Ads creative pipelines that drive both new-customer visits and regular customer return.
Six pieces every restaurant needs to fill covers, recover delivery margin, and build loyal regulars.
Direct ordering integrated to your existing POS that recovers the 25-35% commission delivery platforms charge. Plus full customer data ownership for loyalty marketing. Most restaurants see direct orders displace 30-50% of platform orders within 6 months.
OpenTable, Resy, SevenRooms, or direct reservation system integrated to your website and Google Business Profile. One-tap booking from search results. Restaurants without integrated reservations lose 40-60% of intent.
GBP rebuilt with proper categories, cuisine clearly identified, regional specialism highlighted, photo gallery showing actual dishes. Top three Map Pack ranking for "[cuisine] restaurant near me" and primary local searches within 60-90 days.
After every first visit, an automated email sequence captures contact info, sends a second-visit incentive within 7 days, and runs loyalty signup. Most restaurants see 30-40% of first-time diners convert to repeat visits when this is in place.
Weekly food and ambiance creative on Instagram and Facebook driving new-customer visits and brand awareness. Includes Reels, Stories, and Shop product tags for direct ordering. Most restaurants underspend dramatically on Meta despite it being the highest-ROI hospitality channel after Map Pack.
After every visit, an SMS or email goes out within an hour requesting a Google and TripAdvisor review. Most restaurants see review velocity increase 5-10x within 60 days, which is one of the strongest Map Pack ranking signals.
The restaurant buyer journey is faster than any other consumer service. From idea to booking in under 60 seconds is normal.
It is 6pm. It is a birthday. It is date night. The customer decides they want to eat out. They open Google Maps or search "restaurant near me" within 30 seconds.
Maybe they want Italian, maybe Thai, maybe just "best restaurants near me". They scan Map Pack, look at photos, check reviews, see reservation availability. Forms a shortlist of 2-3 in under a minute.
They tap to reserve. Restaurants without one-tap reservation lose this customer to whoever has it. Most decide based on reservation friction more than food quality at this stage.
They visit. If the experience is good, they review. If marketing follow-up is in place (loyalty signup, second-visit incentive), they return. Without it, they default to a different restaurant on their next outing.
Three keyword categories for restaurants. Each requires different content and conversion approach.
Restaurant marketing has structural problems that no other industry has at the same scale. Delivery platforms (Uber Eats, DoorDash, Deliveroo) charge 25-35% per order. Review platforms (Yelp, TripAdvisor) charge for visibility and own customer feedback. Reservation platforms (OpenTable, Resy) charge per cover. Every interface between you and your customer has a middleman taking margin.
The system we build deliberately reduces middleman dependence. Direct online ordering recovers delivery commission. Direct reservation systems (or favourable OpenTable/Resy terms) reduce per-cover fees. Direct email and SMS customer relationships eliminate the platform between you and your regulars.
On the acquisition side, restaurant Map Pack ranking is the single highest-leverage marketing channel. When someone searches "restaurants near me" or "[cuisine] near me" at 6pm on a Friday, the top three Map Pack results take 70%+ of the clicks. Restaurants outside the top three are essentially invisible to evening dining decisions.
On the retention side, the highest-margin restaurant marketing is first-time-to-regular conversion. A diner who returns three times in their first 90 days becomes a regular worth $2,000-$5,000 annually. Most restaurants have no system for this. They acquire a new diner at significant cost, give them one great experience, and never see them again because there is no follow-up.
Meta Ads are the most underused channel in restaurant marketing relative to their ROI. Instagram and Facebook hospitality content has unusually high engagement rates because food and ambiance are inherently visual. Restaurants that build weekly creative pipelines on Meta see new customer acquisition costs drop dramatically while also building brand and regulars.
Whether you run a single-location independent restaurant, a 2-3 location group, or an established multi-location restaurant brand, the system we build is the same in structure but tuned to your stage. Every system runs on three priorities: Map Pack ranking for cuisine and general restaurant searches; direct ordering and reservation systems that recover platform margin; and first-time-to-regular conversion funnels that build lifetime value.
The services we typically build campaigns around include cuisine-specific marketing (Italian, Thai, Mexican, Japanese, etc.), occasion marketing (date night, birthdays, anniversaries, corporate events), delivery and takeout direct ordering, catering, private dining, brunch service, late-night dining, and gift cards.
Commercial terms: 3-month minimum then month-to-month with 30-day notice. Every asset is fully owned by the restaurant. Weekly Loom video walkthroughs explain everything tested and shipped. We track on covers booked, direct orders captured (vs platform), and regular customer retention rates, not just clicks and impressions.
For restaurants, the Google Business Profile drives more dinner decisions than your website, your Instagram, and your delivery platform listings combined. Diners scan GBP photos of dishes, check the reservation availability indicator, read recent reviews, and book from search results without ever visiting your website.
We rebuild the GBP from scratch in the first two weeks. Correct cuisine categorisation. 30-60 high-quality dish and ambiance photos refreshed weekly. Menu visible directly in GBP. OpenTable or Resy reservation booking integrated. Direct ordering link prominent. Weekly Google Posts about specials, events, and seasonal menus.
Most restaurants see Map Pack ranking improvements within 30-60 days and reservation booking volume from GBP directly increase substantially within 30 days.
Pick the service that fits where your restaurant business is right now, or run them all as a system.
The single most important service for restaurant businesses. Get your Google Business Profile ranking in the top three Map Pack results for the searches your buyers actually run.
Learn more Fastest ResultsCampaign architecture that buys booked jobs, not vanity clicks. Restaurant-specific intent targeting, conversion tracking on phone calls, weekly Loom reporting.
Learn more Long-Term CompoundingService-specific landing pages, technical SEO, and authority content targeting the searches your restaurant buyers actually run. Compounds month over month.
Learn more Conversion FoundationFast, mobile-first website built to convert restaurant visitors. Massive click-to-call, trust signals, and conversion-focused form design.
Learn moreA 70-cover independent Italian restaurant approached us with average weeknight occupancy at 45%, weekend occupancy at 75%, and roughly 180 delivery orders monthly through Uber Eats (paying $2,200/month in commissions). Map Pack ranking at position 6 for "Italian restaurant near me". No loyalty programme, no email list, no first-time-to-regular system.
We rebuilt the GBP, integrated direct online ordering (gradually shifting customers off Uber Eats), set up OpenTable reservation integration, deployed first-time-to-regular email sequences, launched Meta Ads weekly creative pipeline, and built automated review acquisition. Within 10 months weeknight occupancy reached 78%, weekend occupancy reached 95% (consistently fully booked Thursday-Saturday), direct online orders matched then exceeded Uber Eats volume (saving $1,400+ monthly in commissions). Map Pack #1 for primary cuisine searches.
Predictable, transparent, built around booked work not vanity metrics.
Free 30-min call. We learn your service mix, your area, your job economics, and what is broken in current marketing.
Full audit of your GBP, website, ad accounts, and restaurant competitors. Delivered as a written report within 5 working days.
Custom 90-day roadmap with KPIs around booked restaurant jobs, not just clicks.
We build the Map Pack, launch Google Ads, ship website rewrites, set up call tracking. Weekly Loom video updates.
Monthly optimisation: double down on what works, kill what does not. Quarterly roadmap review.
Industry benchmarks for the metrics that actually matter. Red column means your marketing is underperforming for restaurant specifically.
Indicative ranges from recent restaurant engagements. Results vary with service area, competition, and starting position.
If any of these match what you are searching for right now, we have probably already worked through it with a restaurant client.
Gradually, yes. Delivery platforms acquire customers you would not otherwise reach, so they have value at the acquisition stage. But the 25-35% commission destroys margin on repeat customers. The system we build encourages first-time platform customers to reorder direct via QR codes on packaging, follow-up emails, and direct order discounts that recover most of the commission savings.
Map Pack top 3 typically takes 30-60 days for restaurants because the GBP signals are weighted heavily by Google for hospitality. Direct restaurant searches are more local than almost any other category. Cuisine-specific ranking (Italian, Thai, etc.) is usually faster than generic "restaurants near me".
Restaurants typically benefit less from Google Ads than from Map Pack and Meta Ads. A viable budget covers high-intent keywords (specific cuisine + your area, reservation searches) at 15-25 clicks per day. Most of your spend should go to Meta and direct content rather than Google Ads.
For most restaurants, Meta wins. Instagram and Facebook hospitality content has unusually high engagement because food is inherently visual. We typically recommend 60-70% of paid spend on Meta Ads with the remainder on Google Ads for high-intent direct searches.
Yes. We integrate loyalty platforms (Square Loyalty, Toast Loyalty, Punchcard, etc.) with your existing POS, build the first-time signup flow, and set up automated reward triggers. Restaurants typically see repeat visit rates rise 20-40% within 6 months of proper loyalty programme launch.
We respond to every Google and TripAdvisor review on your behalf, including negative reviews handled diplomatically. Review response rate is a ranking signal and shows future customers you care. Most restaurants we audit reply to under 20% of reviews. We push response rate to 95%+.
Yes. Private dining and corporate events have completely different buyer behaviour from dinner bookings. They are typically planned 4-8 weeks in advance with multiple decision-makers. We build dedicated landing pages for private dining, with capacity, pricing, sample menus, and a dedicated enquiry form.
Catering is a high-margin secondary revenue stream most restaurants underexploit. We build a dedicated catering landing page with menu options, pricing, lead times, and a quote form. Catering enquiries typically have 5-10x the average ticket of a dinner booking.
A senior strategist runs every account directly. We focus on the commission recovery and lifetime value problem most agencies ignore. We track on covers booked, direct orders, and regular conversion, not just clicks. The contract is 3-month minimum then month-to-month with full asset ownership.
A senior strategist reviews your GBP, your website, your reservation integration, your delivery platform terms, your top three local cuisine competitors, your review profile across Google and TripAdvisor, and your Meta presence. We send a written summary within 5 working days with 3-5 prioritised recommendations.
Pick the engagement size that fits your stage. Upgrade or downgrade after month 3 with no penalty.
Book a free 30-minute audit. A senior strategist will review your Google Business Profile, your website, your top three local competitors, and existing ad accounts (if any), then ship you a written 90-day growth plan within 5 working days. Free, no pitch.
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