We help licensed roofers rank #1 for "roofer near me", dominate the Map Pack for emergency leak searches, and convert storm-damage callouts into $8,000-$15,000 full roof replacements. SEO, Google Ads, Local SEO, and conversion-focused websites built specifically for the roofing trade.
Roofing is one of the highest-ticket trades in residential services. A typical roof replacement is $8,000-$18,000. Yet most roofers compete on emergency leak repair where the ticket is $300-$800. The fix is rebuilding the marketing to capture both, with the leak callout as the entry point to the replacement quote.
When a major storm hits your area, search volume for "roof leak repair" can spike 5-10x for 48-72 hours. Most roofers do not have campaign scaling set up to capture this. The work goes to one or two competitors who do.
A $400 leak repair on a 25-year-old roof is the highest-leverage moment in roofing. That homeowner is six months from replacing the whole roof. Without a structured follow-up funnel, the $12,000 job goes to whoever knocks on their door first.
Homeowners with a slate, tile, flat, EPDM, or metal roof search for material-specific roofers (slate roofer near me, flat roof specialist). Most independent roofers have no material-specific landing pages and miss this entire long-tail.
Storm and hail damage insurance claims are one of the most profitable roofing categories. Without specific marketing around insurance work, you lose this entire revenue stream to franchised storm-chaser companies.
When a ceiling stain appears or a tile blows off, the homeowner Googles "roof leak repair near me". They are not yet thinking about replacing the whole roof. But if the roof is 20+ years old, the inspection that follows is the start of a $10,000+ decision.
The roofer who wins the leak callout is in the best possible position to win the replacement. Not because the customer wants a replacement that day, but because the inspection and quote process creates trust. Most roofers leave that opportunity on the table by quoting a leak fix and walking away.
We build a Map Pack-ready GBP, dedicated landing pages for emergency leak repair / full replacement / material-specific work (slate, tile, flat, metal), an insurance-claim landing page, and a follow-up sequence that turns leak callouts into replacement quotes 30-50% of the time on aged roofs.
Six pieces every roofing business needs to dominate local search and capture full-replacement revenue.
Automated Google Ads scaling that detects local weather events and increases bids in real time during storm windows. Captures the 48-72 hour search spike that competitors sleep through.
Dedicated pages for slate roof repair, clay tile, EPDM flat roof, metal roofing, asphalt shingle, lead flashing. Each targets the specific search behaviour of homeowners with that material. Converts at 3x the rate of generic "roofer" pages.
Dedicated content for homeowners with storm damage insurance claims. Explains the process, signposts your experience with adjusters, and converts to a free inspection request. Insurance work has 2-3x the average ticket of self-pay.
Structured follow-up triggered after every leak callout on a roof over 15 years old. Includes drone photo report, transparent material pricing, and finance options where available. Conversion to full replacement quote runs 25-40% on aged roofs.
Drone-based roof inspection videos as both a service offering and a SEO/content asset. Drone inspection pages rank for "roof inspection near me" and convert at higher rates because they remove buyer anxiety about a stranger on their roof.
GBP rebuilt with proper categories (Roofing Contractor, Roof Inspector), specialisations highlighted, insurance experience flagged, photo gallery of completed work. Top three Map Pack ranking for "roofer near me" and "roof leak repair" within 60-90 days.
The roofing buyer journey is longer than most trades because the ticket is so much higher. Win each stage and the $400 leak repair becomes a $14,000 full replacement within 90 days.
Ceiling stain. Missing tiles after wind. Visible sag. The homeowner Googles "roof leak repair near me" or "missing tiles repair" within 30 minutes of noticing.
They look at Map Pack, star ratings, photos of completed work. They book a free inspection with whoever responds fastest and looks most credible.
You inspect. You provide a drone photo report. You repair the immediate leak. If the roof is 15+ years old, you also note replacement timing and rough pricing.
Over the next 30-90 days, the follow-up sequence sends material education, finance options, and seasonal pricing reminders. Replacement quotes get accepted at 25-40% on aged roofs.
Three keyword categories for roofing. Emergency intent has the lowest tickets but is the entry point. Replacement and insurance work have the highest tickets.
Roofing is one of the highest-ticket residential trades. The economics are simple: a leak repair is $300-$800, a full residential replacement is $8,000-$18,000, a storm-damage insurance job can run $20,000-$40,000. Yet most independent roofers compete almost entirely on the lowest-ticket end of that range because their marketing is built around emergency repair intent, not replacement intent.
Generic agencies build a homepage that lists "leak repair, tile replacement, gutter cleaning" and run Google Ads at it. The roofer wonders why they are getting calls for $200 jobs when they want $12,000 jobs. The fix is structural: you cannot capture replacement intent with emergency-repair-style marketing.
The system we build splits roofing marketing into three parallel funnels. The emergency funnel captures leak / storm callouts with fast response and Map Pack visibility. The replacement funnel captures buyers actively researching new roofs with material-specific landing pages, pricing transparency, and finance options. The insurance funnel captures storm-damage claim work with specific content for the claim process.
Storm seasonality is the most under-exploited opportunity in roofing marketing. Major weather events drive 5-10x search spikes that last 48-72 hours. Most independent roofers do not have campaign scaling automation set up. The work goes to franchise storm-chasers who do. We build automated scaling that detects local weather events and increases bids during the spike window.
Material specialisation is where independent roofers beat franchises on Google. Slate, clay tile, EPDM, TPO, metal, lead, and copper each have specific search behaviour. Franchises run generic "roof repair" ads. An independent roofer with a dedicated slate roof landing page and visible slate work in their portfolio outranks the franchise every time on slate-specific searches, and slate work has much higher ticket value.
Whether you run a one-person roofing business doing leak repairs and small replacements, a 3-5 person crew handling full residential replacements, or an established roofing company with commercial and insurance work, the system we build is the same in structure but tuned to your stage. Every system runs on three priorities in this order: Map Pack ranking for emergency searches; dedicated material-specific and replacement landing pages; and a leak-to-replacement follow-up funnel.
The services we typically build campaigns around on the roofing side include emergency leak repair, full residential roof replacement, material-specific work (slate, clay tile, concrete tile, asphalt shingle, EPDM flat, TPO flat, metal, lead), insurance claim work, drone roof inspections, gutter installation, fascia and soffit, chimney repointing, lead flashing, and commercial flat roof work.
On the commercial side, contracts are 3-month minimum then month-to-month with 30-day notice. Every asset built is fully owned by your business. Weekly Loom video walkthroughs explain everything we ship and test, so you always know exactly where the marketing budget is going.
For roofing, your Google Business Profile is the single most important asset for replacement work. Homeowners about to spend $10,000+ verify your licensing, warranty terms, insurance experience, and look at photos of completed work before they call. Most roofer GBPs we audit have under 10 photos and no completed project galleries.
We rebuild the GBP from scratch in the first two weeks. Correct categorisation (Roofing Contractor primary, secondary categories for Roof Inspector and Insurance Restoration). Licensing visible in description. 30-50 high-quality completed project photos categorised by material. Weekly Google Posts during storm seasons. Structured Q&A.
Most clients move into the top three Map Pack positions within 60-90 days and start seeing replacement-quote requests directly through the GBP "Request a Quote" button within 30 days.
Pick the service that fits where your roofing business is right now, or run them all as a system.
The single most important service for roofing businesses. Get your Google Business Profile ranking in the top three Map Pack results for the searches your buyers actually run.
Learn more Fastest ResultsCampaign architecture that buys booked jobs, not vanity clicks. Roofing-specific intent targeting, conversion tracking on phone calls, weekly Loom reporting.
Learn more Long-Term CompoundingService-specific landing pages, technical SEO, and authority content targeting the searches your roofing buyers actually run. Compounds month over month.
Learn more Conversion FoundationFast, mobile-first website built to convert roofing visitors. Massive click-to-call, trust signals, and conversion-focused form design.
Learn moreA 4-person roofing crew approached us doing roughly 35 leak repair callouts per month at an average ticket of $420, plus 1-2 small replacements quarterly. Total monthly revenue around $16,500. Map Pack ranking around position 6. No insurance claim work. All replacement work going to two larger competitors.
We rebuilt the GBP, launched material-specific landing pages for slate / tile / flat / metal, deployed an insurance-claim landing page, set up automated Google Ads scaling for storm events, and built the leak-to-replacement follow-up sequence. Within 12 months the business shifted from primarily leak work to a balanced mix: 35% leak repair, 45% full replacement, 20% insurance work. Average ticket value rose from $420 to $2,800. Monthly revenue went from $16,500 to $58,000.
Predictable, transparent, built around booked work not vanity metrics.
Free 30-min call. We learn your service mix, your area, your job economics, and what is broken in current marketing.
Full audit of your GBP, website, ad accounts, and roofing competitors. Delivered as a written report within 5 working days.
Custom 90-day roadmap with KPIs around booked roofing jobs, not just clicks.
We build the Map Pack, launch Google Ads, ship website rewrites, set up call tracking. Weekly Loom video updates.
Monthly optimisation: double down on what works, kill what does not. Quarterly roadmap review.
Industry benchmarks for the metrics that actually matter. Red column means your marketing is underperforming for roofing specifically.
Indicative ranges from recent roofing engagements. Results vary with service area, competition, and starting position.
If any of these match what you are searching for right now, we have probably already worked through it with a roofing client.
Both, in parallel funnels. Emergency leak repair is the entry point. Full replacement is where the money is. The system we build captures emergency callouts and then runs follow-up sequences that convert 25-40% of aged-roof leak callouts into replacement quotes within 90 days.
Google Ads scaling is automated to detect local weather events and increase bids during the 48-72 hour search spike. We monitor National Weather Service alerts and trigger budget multipliers during qualifying events. Most independent roofers do not have this. The work otherwise goes to franchise storm-chasers.
Map Pack top 3 typically takes 60-90 days with GBP rebuild, review velocity, and citation work. Generic SEO ranking for "roofer [city]" outside the Map Pack typically takes 4-6 months. Material-specific ranking (slate roofer near me, flat roof specialist) is often faster because competition is lighter.
A viable starting range is enough to cover 25-40 clicks per day across emergency, replacement, and insurance ad groups. Roofing CPCs are higher than many trades because the ticket is higher and the buyer is more valuable. We give you a specific number in the audit.
Yes. We build a dedicated landing page explaining the claim process from the homeowner side, signpost your experience with major carriers, and run targeted ads after major weather events. Insurance work has 2-3x the typical ticket of self-pay residential.
Yes, and the leverage is bigger for you than for a large contractor. A solo roofer doing leak repairs is exactly the business that can transform via the leak-to-replacement funnel. Even adding one $12,000 replacement per month from existing leak callouts triples your annual revenue.
If you have the equipment and crew, yes, but it is a different sales cycle from residential. Commercial work is longer cycle and relationship-driven. We typically build a separate landing page and run targeted LinkedIn outreach rather than just SEO. Residential should be your priority unless commercial is already your main revenue source.
Significant. Drone inspections solve two problems at once: they are a service offering customers value, and the photo reports become trust assets in your replacement quotes. We build dedicated landing pages for drone inspections and they rank well because most competitors do not have this content.
A senior strategist runs every account directly. We report on booked inspections and converted replacements, not just clicks. The contract is 3-month minimum then month-to-month with full asset ownership, no lock-ins. We bring real understanding of the leak-to-replacement journey, which most marketing agencies treat as the same job.
A senior strategist reviews your GBP, your website, your top three local competitors, your existing ad accounts, and your photo portfolio. We send a written summary within 5 working days showing where you are losing visibility and replacement work, with 3-5 prioritised recommendations.
Pick the engagement size that fits your stage. Upgrade or downgrade after month 3 with no penalty.
Book a free 30-minute audit. A senior strategist will review your Google Business Profile, your website, your top three local competitors, and existing ad accounts (if any), then ship you a written 90-day growth plan within 5 working days. Free, no pitch.
Book Your Free Roofing Audit